Now it is. Social enterprise Who Gives a Crap gives half its profits to build toilets in the developing world. From the moment you receive your (home delivered) box of toilet paper, you feel good about it.
The box has various encouraging phrases, including their main slogan "Good for your bum. Great for the world." Each roll is also encouraging, reminding you of the benefits.
Also, as you unwrap it, there's another inspiring message inside, like:
or
If all that wasn't enough, they've come up with the ingenious idea of the emergency roll. Store it in a different place. Should you ever need to grab it - you know it's definitely time to re-order!
Of course, being Christmas - and having ordered the Christmas themed set - I just had to arrange them as a tree.
It shrank over time - especially as I gave many away as novelty gifts.
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